This article contains 2 images. You will find them at the very end of the article.

This article contains 454 words.

EP 224: Creating a Customer-Driven Content Strategy w/Casie Gillette

May 2, 2017

Casie Gillette, the Senior Director of Digital Marketing at KoMarketing, leads digital marketing strategies for their clients and plays an integral part of the leadership team.

With over 10 years of industry experience, Casie regularly speaks about search and social at some of the top marketing conferences in the country like SMX, SearchLove, PubCon, and HeroConf.

Within the last month, she has spoken at two different conferences, SMX West and HeroConf, and we wanted to recap those presentations she gave for this episode!

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!

Sponsor

One of the sponsors of Edge of the Web SEMRush – the world’s leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!

Show Reference Links

Sign Up! – Content Marketing Mastery at SMX Advanced

KoMarketing Blog

Casie Gillette Slideshare from SMX West 2017

HeroConf – Search and Social Integration Checklist

Follow Casie Gillette on Twitter

Follow Casie Gillette on Instagram

Connect with Casie Gillette on LinkedIn

Show News

50% of Page-1 Google Search Results are HTTPS

Dr. Pete Meyers, the Marketing Scientist of Moz, just published a blog on showing that the number of Google page-1 results that are HTTPS have crossed the 50% mark – meaning that of all the domains on page-1 of a Google SERP, 50% of them are secure websites.

By: Tom Brodbeck

Read more

The Guardian pulls out of Facebook’s Instant Articles and Apple News

Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and will no longer publish content on Apple News.

By: Jessica Davies

Read more

Google’s ‘Project Owl’ — a three-pronged attack on fake news & problematic content

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today.

By: Danny Sullivan

Read more

Show Videos