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379 & 381 | The LinkedIn Difference with Shay Rowbottom

December 17, 2020

Content MarketingLinkedInSEO PodcastShay Rowbottom

Episode 379 | The LinkedIn Difference with Shay Rowbottom

We’re joined again on the EDGE by Shay Rowbottom, a social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the strength of the LinkedIn audience, why there are so different from every other type of social media audience, and how to connect with authenticity. We cover a wide range of techniques of engagement but focus singularly on a very important goal in LinkedIn communication: establishing trust. You can’t fake it and you shouldn’t try to. Give a listen to the first of our two-part interview with Shay, Queen of Content Marketing.

381 | Shay Rowbottom on Social Narcissism

We’re joined on the EDGE by Shay Rowbottom, a social media influencer on LinkedIn for the second segment of our interview. We talked about the need for authentic content and the concepts of social media narcissism. There’s a perpetuation of false selves in social media and we need to develop the ability to source personal validation away from social media. The super-spreading of social hate is at an all-time high and it is difficult to challenge the tide. Shay shares her positive thoughts on how we can stop the social shame and live life in a positive place given the toxic social media environment we see now.

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