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Get Rank On Google Maps - Plumbing & HVAC SEO

Have you ever wondered what it takes to get ranked on The Google Map in your area?

One of the most common questions that we get from Plumbing & HVAC contractors is: “How do I get my company to show up on that Map in my area?” Below is our Google Maps Optimization strategy that has helped hundreds of Plumbing & HVAC clients get to the first page of Google for their services in their local area:

Schedule Strategy Session

Getting listed on the the first page of the Google Map for “Your City + Plumber” or “Your City + AC Repair” comes down to four primary factors:

  • Having a claimed and verified Google Places listing.
  • Having an optimized Google My Business listing for the area(s) in which you operate and offer services.
  • Having a consistent N.A.P. (name, address, phone number profile) across the web so that Google feels confident that you are legitimate organization that is located in the place you have listed and serving the market you claim to serve.
  • Having reviews from your real customers in your real service area

Here is what you need to do:

Login to your Google My Business Listing at www.google.com/business

  • Use the Username / Password that was used to claim your initial Google Places or Google+ Local Listing
  • You will want to request this from your current provider if they did this for you. It’s your business and Google is a major marketing source for your company. You need access to this for your own protection and reference.

Do a quick scan to see if Google has any issues with your listing (E.G. Duplicate Listing, Listing Not Approved, etc)

  • If there is a true duplicate listing, follow the process to delete it
  • On your active business page, click the “edit” button and review the information to ensure everything is correct and properly optimized
  • Name showing correctly and exactly (no extra keywords other than the company name. E.G. If your company is “Bills Plumbing, Heating & Air” make sure it does not read “Bills Plumbing, Heating & Air San Francisco for example)
  • Make sure it’s a local area code phone number rather than a toll free number
  • Review the categories to ensure the correct category(s) are selected
  • Hour of operation set correctly
  • Upload as many quality, authentic photos as possible
Connect your external resources
  • Google Analytics
  • YouTube Channel
  • Start to focus on building up your followers (real followers, don’t try to game the system)
  • Start to push updates on a consistent basis via Google My Business
  • Work on developing references of your company name, address & phone number across the web by getting added to online directory listings (Top list here)
  • Put a system in place for getting online reviews from your real customers in your TRUE service are. See our ultimate strategy here.

How To Optimize Your Google My Business Listing

Now just 3 results on the Google Map Listings

Google recently shifted their algorithm so that only 3 listings appear in the search results. On this video I explain what happened and share some of the results we are seeing following the strategies and tactics outlined above:

Additional Links & Google Maps Training Resources

  • Step-By-Step Guide To Claiming Your Google Places Listing – This post walks you step-by-step through the process of claiming and optimizing your Google Places listing.
  • Advanced Google Places Optimization Techniques – In this post, I discuss more of the advanced techniques and strategies for moving up in the Google Map rankings. There is a lot of basic information about claiming your Google Places listing and establishing your N.A.P (name, address, phone number profile), but on this post I talk about the more advanced steps.
  • Online Review Acquisition Strategy for Contractors and Home Services Businesses – Placement on the Google Map is driven by optimization, N.A.P. profile and reviews. In this post, I share our proven review acquisition system for getting online reviews from your customers on a consistent basis.
  • Google Places Optimization – Black Belt Technique – On this post I share a little known black belt technique to automate the review acquisition process that has been confirmed to improve placement on the Google Map.

Recent Posts

  • 5 Mistakes That Are Bringing Down Your Google Maps Ranking
  • The Right Way to Structure Your Pay-Per-Click Campaign
  • How to Use Paid Search to Get More Leads from Google Ads
  • How to Triple Your Sales By Getting Your Internet Marketing Right for Plumbing, HVAC & Home Service Contractors
  • Advanced ROI Reporting for Accelerated Growth

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Client Retention Rate

See why our clients continue choosing to work with us after 12 months.

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Our clients span the US, Canada, and Australia.

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Get the Best Selling Book on Internet Marketing for Plumbing & HVAC Contractors FREE! (Just Cover SHIPPING!) Limited Time Offer!

Over 153 pages Of AMAZING info that will change the way you look at internet marketing! Based on real-world examples and case studies of other plumbing and HVAC contractors.

Get Book!

Josh Nelson Founder & CEO

Why Plumbing & HVAC SEO?

Over 300 Plumbing & HVAC companies served and 20,000 leads generated monthly.

Personalized Attention

Receive focused attention from your Strategic Partner, who will be your marketing ally and greatest fan. Plus, have access to our SEO experts, PPC specialists, web developers, and copywriters.

Google Partner

Our PPC specialists take the guesswork out of Google advertising to make your investment stretch further.

Transparency

Working with PHSEO means you’ll know where your marketing and advertising dollars are being spent!

Industry Experts

We’ll never claim to be “jacks of all trades.” Our marketing efforts are 100% focused home service companies, meaning better results for you.

Call Tracking & Reporting

We’ve invested in the latest call tracking technology to target the right keywords and ensure the lowest cost per lead

Proven Results

We have a proven track record for doubling and tripling the sales of plumbing and HVAC companies.

Inc. 5000

Ranking among America’s top entrepreneurs for the third year in a row is a direct result of our clients’ success!

Comprehensive Approach

Dominating your local search area has never been easier. Our strategy addresses every aspect of your online presence for maximum visibility.

Nexstar Partner

We’re proud to partner with Nexstar to bring the best digital marketing solutions to plumbers, HVAC companies, and electricians.

Schedule Strategy Session Call Us 866-610-4647

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How to Use Paid Search to Get More Leads from Google Ads

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How to Triple Your Sales By Getting Your Internet Marketing Right for Plumbing, HVAC & Home Service Contractors

We will share with you the roadmap that triples sales through all aspects of internet marketing - SEO, Google Maps Optimization, Website Conversion Elements, Link Building, Content Development, Social Media, and Paid Online Marketing. What You're Going to Learn A blueprint covering the MOST important online marketing medium that you should be tapping into forCONTINUE READING »

Advanced ROI Reporting for Accelerated Growth

We are so excited to introduce you to our brand new ROI Insights Report. Have you considered that the effectiveness of your marketing hinges on the quality of your tracking and reporting? When you can't trace the actual generated revenue, you're left to make educated guesses about what's effective with your marketing efforts.    CONTINUE READING »

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