650 | News from the EDGE | Week of 12.25.2023

December 28, 2023

AIBurger KingErin SparksGoogle AdsGoogle SGEJacob MannMicrosoftMordy ObersteinNew YearNew York TimesPredictionsSEO

Targeted Ads: Google Knows You Better Than Your Mother-in-Law…

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650.  Mordy, please….can we keep Erin’s mother-in-law out of this already?

On the docket:  2024 listicle apocalypse, AI drama with Chat GPT and The New York Times, Burger King’s hangover-detecting robots, and SEO’s 2024 crystal ball (think personalization and AI whispers). Plus, Google’s ad experiments and WordPress’ competitive platform exodus guides.

Grab your existential dread and hit play. It’s EDGE OF THE WEB time! Let’s get weirder than a family reunion after too much eggnog.

News from the EDGE:

• [00:04:21] Google Acknowledges Live Testing of Ad Copy Variations in Advertisements
• [00:09:15] Fresh Insights from Google SGE: Exploring Content Formats, YMYL, and Product Views
• [00:16:13]

  EDGE of the Web Sponsor: Site Strategics

• [00:16:51] Keep an Eye on These Crucial Search Trends in 2024

AI Blitz:

• [00:22:51] Study:  Most visited AI Tools in 2023
• [00:24:40] New York Times sues Microsoft and OpenAI in copyright case
• [00:26:36] Burger King turns hangovers into discounts with facial recognition

AI Tools:

• [00:29:11] RambleFix
• [00:30:37] Meet your AI nutrition and fitness coach
• [00:33:09]

  EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:34:47] Barry Blast 1: Google Search Generative Experience December End Date Removed
• [00:35:53] Barry Blast 2: Pre-Christmas Intense Google Algorithm Ranking Volatility
• [00:37:12] Barry Blast 3: Google Checks 4 Billion Host Names Each Day For Robots.txt

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Today’s Headlines

• Google Acknowledges Live Testing of Ad Copy Variations in Advertisements
• Fresh Insights from Google SGE: Exploring Content Formats, YMYL, and Product Views
• Keep an Eye on These Crucial Search Trends in 2024

AI News

• New York Times sues Microsoft and OpenAI in copyright case
• Burger King turns hangovers into discounts with facial recognition
• 2024 Predictions: Data and AI on marketers’ minds

AI Tools

• Study:  Most visited AI Tools in 2023
• RambleFix
• Meet your AI nutrition and fitness coach

Fast Track

• Google Search Generative Experience December End Date Removed
• Pre-Christmas Intense Google Algorithm Ranking Volatility
• Google Checks 4 Billion Host Names Each Day For Robots.txt

Connect with Jacob Mann, Producer

Twitter / X: @TheMann00

Threads: @TheMann00

LinkedIn: jacobmann

Mastodon: @TheMann00@SEOsocial.community

Connect with Mordy Oberstein, Co-Host

Twitter / X: @MordyOberstein

LinkedIn: mordy-oberstein-12551715

Mastodon: @MordyOberstein@SEOcommunity.social

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @ErinSparks

LinkedIn: erinsparks

Mastodon: @ErinSparks@SEOcommunity.social

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