Web Directions Summit

The Marketer's Guide to Behavioural Economics

In academia and government, behavioural economics is viewed as a way of improving outcomes for the population - the “nudge” is a way to help people make better choices without taking away their choices. On the other hand marketers must sell, or else. How should they use behavioural economics to persuade people to make the choice that the marketer desires? Is this nudge vs sludge? How do advertising and behavioural economics go together given that it was Ogilvy, the great ad man, who said "people don't think what they feel, don't say what they think and don't do what they say"?

Julian Peterson

Growing Dianomi in Australia and across APAC - Dianomi is an ad platform for premium finance and business publishers & well known financial services brands. Nearly finished a Master of Behavioural Economics. I led all aspects of Time Out Australia's early digital strategy. IRB driver and trainer at North Bondi Surf Life Saving Club. Surf Life Saving Sydney branch jet ski operator.

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