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Our 2023 Summit Keynotes - Web Directions
Our 2023 Summit Keynotes
John Allsopp
28th September, 2023
@johnallsopp
ð As builders of digital products itâs easy to forget the impact of your work.
Itâs the little things, like the lazy, sloppy interface choices on a banking app that make a userâs day just that little bit more annoying.
ð And itâs the big things – grab the tissues and check the latest Apple Watch ad for an example.
But when youâre stuck in the grind of yet another project meeting, or toiling away on a seemingly intractable code bug, itâs easy to lose site of the Big Picture that youâre a part of.
ð£ The four Web Directions Summit keynotes are always a reminder that we live in intriguing and times, and this year is no exception.
Weâre incredibly proud to bring the whole product team together at the beginning and end of each day to hear from:
ð¬ Rupert Manfredi – The Mediated Web
Ok, fasten your seatbelts, as weâre in for a bit of a bumpy ride with the Opening Keynote on Day 1.
Rupert believes that the web will soon be mediated by agents, not just rendered by web browsers. Every user will have their own AI interpreting information for them, and executing tasks on their behalf.
Uh-oh.
ð² Maggie Appleton – The Expanding Dark Forest and Generative AI
The volume of mundane, low-quality, and uninspired content published to the web is about to explode. How will we find original insights under this pile of cruft?
Expect some thought provoking conversations after Maggieâs talk, which segues into the Happy Hour (And a Half).
ð Mark Pesce – Steam Engine Time
Mark is a genuine Web Directions legend.
He believes that Generative AI isn’t the biggest thing since the Web – it’s the cognitive equivalent of the steam engine, multiplying human intelligence just as the steam engine multiplied human (and animal) muscle power.
Forget Hammer Time, this is Steam Engine time.
ð Tea Uglow ð³ï¸ââ§ï¸ – All the Things That Seem to Matter
I know what youâre thinking. Itâs a Friday afternoon in October, Iâm at a conference, Iâm gonna skip out early. Do. Not. Do. This.
Tea founded Creative Labs for Google in Sydney, and in London, and became globally known for work focused on projects with cultural organisations that enabled artists, writers, dancers and other cultural practitioners to digitally augment or interpret their work.
Sheâs a Creative Technologistâs Creative Technologist. Her predictions about the future of the internet will be a mind blowing closer for a mind blowing couple of days.
Excited?
We are, and hope you are tooâso grab a ticket and expand your mind and opportunities.
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Thanks for an amazing few days Web Directions. So many great themes of empathy, inclusion, collaboration, business impact through design, and keeping our future deeply human.
Laura van Doore
Head of Product Design, Fathom
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