603 | International SEO w/ Gemma Houghton

June 25, 2023

Gemma HoughtonGlobalizationGoogleInternationalizationSEOSEO PodcastWix

In this episode, Director of Marketing at Web Certain, Gemma Houghton, joins the show to discuss her expertise in International SEO. Gemma gives great insight into the nuances associated with SEO, and marketing across the pond. Enjoy all the in’s and out’s of SEO on a global level on this week’s episode of The EDGE of The Web Podcast!

Key Segments:

• [00:02:59] Introducing Director of Marketing at Web Certain, Gemma Houghton
• [00:07:39] What is international SEO for an Organization?
• [00:09:00] Multilingual SEO Opposed to International SEO
• [00:11:55] What is the Concept of Internationalization?
• [00:13:44] Globalization vs. Internationalization
• [00:16:01]

  EDGE of the Web Sponsor: Site Strategics

• [00:16:48] Biggest Opportunities and Misconceptions in International SEO
• [00:21:31] What Does International SEO do for a Brand?
• [00:23:12]

  EDGE of the Web Sponsor: Wix

• [00:24:05] How do you Forecast Potential Investment and Potential Return?
• [00:26:12] What’s the Hardest Form of International Marketing to Get Into?

Show Reference Links

Connect with Gemma Houghton

Twitter: @GemHoughton

LinkedIn: https://www.linkedin.com/in/gemmahoughton/

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @erinsparks

LinkedIn: https://www.linkedin.com/in/erinsparks/

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