631 | Foundational SEO Strategy w/ Eli Schwartz w/ Eli Schwartz

October 6, 2023

Eli SchwartzGoogleGoogle Search ConsoleProduct-Led SEOSEM RushSEO

Translating Conversion Success To Clients

This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, Product-Led SEO. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you’re unable to fully understand the buyer’s journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The Web!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to

edgeofthewebradio.com/brightonseo

! (Rules)

Key Segments:

• [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023

  edgeofthewebradio.com/brightonseo

• [00:04:03] Introducing Eli Schwartz
• [00:05:24] What is Product-Led SEO?
• [00:11:18] Eli’s SEO Guide Presentation at Google
• [00:17:19]

  EDGE of the Web Sponsor: Site Strategics

• [00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced?
• [00:25:20]

  EDGE of the Web Sponsor: Wix

• [00:26:01] Why Google Rankings Don’t Pay the Bills
• [00:30:12] Demonstrating REAL Success To Clients

Show Reference Links

Connect with Eli Schwartz

Twitter / X: @5l3

LinkedIn: linkedin.com/in/schwartze

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @erinsparks

LinkedIn: linkedin.com/in/erinsparks/

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