639 | NEWS FLASH w/ Jason Barnard

November 1, 2023

AIGoogleGoogle Knowledge GraphGoogle UpdateJason BarnardKalicubeSGE

Major Changes In Google’s Knowledge Graph

We have a massive EDGE News Flash here for you folks, as we unpack major changes in the Google Knowledge Graph. Joining the flash is a great friend of the show, author and founder of Kalicube, Jason Barnard. Google’s Knowledge Vault has set a precedent by experiencing a remarkable 30% growth in just four days, specifically with ‘person’ entity types which have grown by threefold. Many alterations have been made to Google’s ways of comprehending writers, which raises some to question if this is a ploy to identify and combat AI-generated content. Google has taken the training wheels off, tune in as we evaluate all these key changes in the SEO realm on this special News Flash on The EDGE of The WEB!

Key Segments:

• [00:00:20] Introducing Jason Barnard
• [00:01:38] Major Changes in the Google Knowledge Graph
• [00:03:42] Knowledge Vault vs. Knowledge Panels
• [00:07:14] Google’s New ‘Understanding’ Of People
• [00:12:26] Change in Search Quality Raters Guidelines
• [00:20:20]

  EDGE of the Web Sponsor: Site Strategics

• [00:21:27] Is This a Tactic By Google To Identify AI Content?
• [00:29:21] What’s The Next Major Update Going To Target?
• [00:30:43] BrightonSEO Sweepstakes

Show Reference Links

Connect with Jacob Mann, Producer

Twitter / X: @TheMann00

Threads: @TheMann00

LinkedIn: jacobmann

Mastodon: @TheMann00@SEOsocial.community

Connect with Jason Barnard

Twitter:@jasonmbarnard (https://twitter.com/jasonmbarnard)

Facebook: https://www.facebook.com/jason.barnard.330467/

LinkedIn: https://www.linkedin.com/in/jasonmbarnard/

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @ErinSparks

LinkedIn: erinsparks

Mastodon: @ErinSparks@SEOcommunity.social

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