638 | News from the EDGE | Week of 10.30.2023

October 31, 2023

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What’s With All These Ads Google?

Looking for a last-minute Halloween costume? We’ve got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon’s ad sales skyrocketed by 26% from an unexpected source. Google announces a new ‘about this image’ feature with SGE to better contextualize information in an image. Plus, you’ve heard it time and time again, and Google is here to remind you… helpful content isn’t written to rank high but written for the user. Stay up to speed right here to advance to new heights in the SEO world this week on News From the EDGE!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week’s winners!

News from the EDGE:

• [00:03:34]

  edgeofthewebradio.com/brightonseo

• [00:07:26] Are we going to see more ads between organic results?
• [00:12:29] HubSpot and TikTok announce a new partnership
• [00:14:49]

  EDGE of the Web Sponsor: Site Strategics

• [00:15:52] AHREFs continues to find ethical issues with how SEMRush is editing articles they’ve acquired

AI Blitz:

• [00:23:53] G7 Reported To Agree On AI Code Of Conduct
• [00:24:22] Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning
• [00:25:10] New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
• [00:26:08] Google bets $2B on OpenAI competitor Anthropic

AI Tools:

• [00:26:54] Gifter- Find the perfect gift with this AI-powered app
• [00:29:04]

  EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:30:38] Google rolls out about this image and more SGE links
• [00:32:29] Nightshade – ‘poisons’ artificial intelligence models to combat copyright theft
• [00:35:28] Google Provides Signs That You’re Writing Unhelpful Content

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Today’s Headlines

• Are we going to see more ads between organic results?
• HubSpot and TikTok announce a new partnership
• AHREFs continues to find ethical issues with how SEMRush is editing articles they’ve acquired 

AI News

• G7 Reported To Agree On AI Code Of Conduct
• Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning
• New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once
• Google bets $2B on OpenAI competitor Anthropic

AI Tools

• eCold.ai Generate 100s of personalized lines for cold emails in seconds
• Morise AI- Reads your videos and generates everything in seconds
• Gifter- Find the perfect gift with this AI-powered app

Fast Track

• Google rolls out about this image and more SGE links
• Google Provides Signs That You’re Writing Unhelpful Content
• Google Search Generative Experience Gains “Supportive” Links In About This Result

Connect with Jacob Mann, Producer

Twitter / X: @TheMann00

Threads: @TheMann00

LinkedIn: jacobmann

Mastodon: @TheMann00@SEOsocial.community

Connect with Mordy Oberstein, Co-Host

Twitter / X: @MordyOberstein

LinkedIn: mordy-oberstein-12551715

Mastodon: @MordyOberstein@SEOcommunity.social

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @ErinSparks

LinkedIn: erinsparks

Mastodon: @ErinSparks@SEOcommunity.social

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