633 | Mastering The Holistic SEO Process w/ Eli Schwartz

October 13, 2023

Eli SchwartzGoogleProject ManagementRICESEOSGEStrategy

RICE Methodology

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes on the horizon with SGE. Learn how to grasp the bigger picture and take control of your SEO strategy as a whole, on this episode of The EDGE of The Web!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to

edgeofthewebradio.com/brightonseo

! (Rules)

Key Segments:

• [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023

  edgeofthewebradio.com/brightonseo

• [00:04:01] Introducing Eli Schwartz
• [00:05:13] Eli’s Experience Presenting SEO Strategy To Google
• [00:07:08] SEO Fundamentals
• [00:14:30]

  EDGE of the Web Sponsor: Site Strategics

• [00:15:14] Ensuring Stakeholders & Partners Full Commitment
• [00:21:28] Why You Must Always Grasp The Bigger Picture as an SEO
• [00:23:15]

  EDGE of the Web Sponsor: Wix

• [00:23:56] RICE Methodology: Structured Project Management
• [00:30:38] Managing Tactics at a Precise Level
• [00:35:41] Reorganizing Your Scheme Towards SGE

Show Reference Links

Connect with Eli Schwartz

Twitter / X: @5l3

LinkedIn: linkedin.com/in/schwartze

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @erinsparks

LinkedIn: linkedin.com/in/erinsparks/

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