630 | News from the EDGE | Week of 10.02.2023

October 4, 2023

AdsAIBrightonSEOCIADigital MarketingGoogleMarketingTikTokTom Hanks

Is This The End Of Google Ads?

We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps!

Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold the highest position in artificial intelligence, says the CIA. As always, we have all the Google, AI, and SEO news to keep you in the loop here on another episode of News From the EDGE!

*BONUS* We’re giving away 40 FREE Brighton SEO tickets from now until November 2nd!!! Enter for your chance to win by going to

edgeofthewebradio.com/brightonseo

! (Rules)

News from the EDGE:

• [00:02:06] BrightonSEO US Free Tickets: Nov 9, 10 2023

  edgeofthewebradio.com/brightonseo

• [00:05:28] Is your teenager ready for SGE? (Is SGE ready for teenagers??)
• [00:14:13] Greg Finn says it is time to LEAVE Google Ads
• [00:21:59]

  EDGE of the Web Sponsor: Site Strategics

• [00:22:55] TikTok is looking to offer an ad-free experience for subscribers. How much would you pay?

AI Blitz:

• [00:29:57] Tom Hanks says AI version of him used in dental plan ad without his consent
• [00:35:31] CIA official says China ‘growing every which way’ on artificial intelligence

AI Tools:

• [00:38:14] LyricStudio – Unleash Your Creativity with AI-Powered Songwriting Assistance and Lyric Generation
• [00:40:37]

  EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:41:27] Google Local Chat With A Live Agent Rolling Out?

Show Reference Links

Today’s Headlines

• Is your teenager ready for SGE? (Is SGE ready for teenagers??)
• Greg Finn says it is time to LEAVE Google Ads. 
• TikTok is looking to offer an ad-free experience for subscribers. How much would you pay?

AI News

• Tom Hanks says AI version of him used in dental plan ad without his consent
• Sociable: Meta’s vision for AI includes celebrity-influenced chatbots, Bing partnership
• CIA official says China ‘growing every which way’ on artificial intelligence

AI Tools

• AutoDraw
• LyricStudio
• Topaz Video AI

Fast Track

• Google Tests “Ask Your Own” Under People Also Ask
• Google Local Chat With A Live Agent Rolling Out?
• Google On Why Google Discover Traffic May Drop Or Increase

Connect with Jacob Mann, Producer

Twitter / X: @TheMann00

Threads: @TheMann00

LinkedIn: jacobmann

Mastodon: @TheMann00@SEOsocial.community

Connect with Crystal Carter

Twitter / X: @CrystalontheWeb 

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @ErinSparks

LinkedIn: erinsparks

Mastodon: @ErinSparks@SEOcommunity.social

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