JagSEO Blog - SEO • SEM • Analytics • Content Marketing

Steps to be followed while optimizing a website for global reach and to increase targeted traffic, staying ahead of competitor and to increase your sales conversion.

1. Existing website structure analysis

2. Competitor analysis

3. Keyword analysis and research

4. Prepare Search engine marketing report / Bench mark report

5. Right Keywords identification according to targeted audience related to website local or global

6. More direct and keyword rich folder and file naming approach

7. Adding optimized keywords to Meta tags

8. Measuring keyword density on each page

9. Adding breadcrumb trails to each page for internal links

10. Adding robots to website, tell the search engines to index your site and which pages they should index

11. Validating HTML http://validator.w3.org

12. Improving Web page presentation, using External CSS (Cascading Style Sheets) and JavaScript ( Note: Dont use Java Script for displaying Content and Navigation Links)

13. Reducing Table structure

14. Improving the HTML structure of pages by using heading tags, alt tags, div tags, etc.,

15. Improving home page

16. Improving content of existing web pages by adding optimized keywords

17. Adding appropriate links to the existing and new pages

18. Improving existing link titles

19. Adding links to the identified Search engines, Business directories and websites

20. Continuous link building to achieve page rank

21 Configuring website to Google webmaster and yahoo site explorer

22. Configuring log and stat to website

23. Monitoring inbound links

24. Monitoring referrals by search engines

25. Monitoring search results for optimized pages.

26. Ongoing SEO Campaign report on Website progress

Hope the process flow is clear and it gives you better idea on search engine optimization that will be carried out only by real SEO Experts and Search Engine Analysts



Apart from the above point we have server side search engine optimization a vast area and very important techniques, which will be mentioned in future posts, please note to understand that you should have some programming knowledge or a coder help, Visit again, All the best!!

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