Web Directions Summit

Content Strategy for Culturally and Linguistically Diverse Audiences

Content strategies for large organisations can be challenging – with large numbers of webpages and users, combined with business needs and goals, there is a lot to consider.

Then you can add another layer of complexity when you consider user needs for people who aren’t fluent in English. Australia is one of the most multicultural countries in the world, and there are more than 100 different languages spoken and written in Australia. The COVID-19 pandemic highlighted what can happen when some communities can’t access or receive important health messaging. Getting the right message in the right format to multicultural communities is increasingly being recognised as a priority, and in-language content requires a strategic approach just like any other content

In this talk, we highlight how to consider culturally and linguistically diverse (CALD) communities in a content strategy. How do CALD communities experience and use English-language websites? What’s a strategic approach to language selection? Is machine translation part of the solution? What can you do to ensure that everyone has access to your content?

Carrie DeHaan

Carrie is a dedicated content designer and content strategist. She is an advocate for user-centred design, and is skilled in developing longer-term strategies to manage content. Carrie has worked on content strategy and content design projects with Cancer Australia; the Australian Department of Health and Aged Care; the Victorian Department of Health; the NSW Department of Planning, Industry and Environment; and the Australian Department of Climate Change, Energy, the Environment and Water.

Her experience includes user research, stakeholder engagement, content auditing and analysis, business needs analysis, usability testing, content mapping and planning, content design and content strategy. She was the lead content strategy for the State of the Environment 2021 online report, which won ‘Best in Show – Content’ at the 2023 Australian Web Awards.

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