Web Directions Summit

Experimenting with AI at the ABC

At the ABC Innovation Lab, we test strategy in reality.

For the past couple of years we have been trying to separate the AI hype from what's practical and applicable now. Anna will share a series of successful pilots using AI in content production and distribution.

Anna Dixon

In her role as a Senior Service Designer at the ABC’s Innovation Lab, Anna has a keen interest in experimentation, always taking an evidence-based approach by using research and analytics to link the needs of audiences with the objectives of the organisation.

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