Web Directions Summit

Making better marketing decisions in a privacy first world

Rapidly evolving privacy regulations and practices are tearing up the playbook for how advertisers can measure the performance of their marketing. This makes it hard for advertisers to make informed decisions on how to improve the efficiency of their marketing and maximise their growth. Through this presentation we’ll look at the evolving landscape for measuring and improving the value from marketing, and what advertisers need to be doing to set themselves up for success now and in the future.

Will Marks

Worked at Meta, Quantium, Sky UK and now diving into the startup world at Mutinex. I work with advertisers to help them turn marketing from an art into a science, enabling them with the knowledge and tools to drive growth for their business

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