Web Directions Summit

Strategies for Elevating Annual Contract Values

In the intricate world of B2B commerce, pricing is more than just numbers; it's an art that demands a deep understanding of both your business and your client's.

This session will dive into a comprehensive exploration of B2B pricing as we unpack proven pricing design concepts that will equipe attendees’ actionable insights that can help them increase Annual Contract Values (ACVs) from clients in their own companies.

Learn how to navigate client business nuances and harness the power of pricing architecture.

Whether you're a seasoned professional or new to the B2B space, discover how investing in your pricing architecture can be a game-changer for your business.

Christopher Truce

Christopher brings 20 years of experience in the financial services sector, with a strong emphasis on institutional partnerships and digital banking transformation.

His expertise extends to scaling businesses organically and via acquisitions, focusing on the B2B2C and API-first business models.

In his senior executive roles, Christophe has been instrumental in the commercialization of Open Banking Solutions and has played a pivotal role in shaping Fintech partnership strategies. His leadership is marked by strategic success and a dedication to upholding strong corporate governance standards across executive teams, boards, and committees.

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