Web Directions Summit

The Dawn of Design Engineering: A New Era of Collaboration

Design and development have traditionally been separate disciplines, but with the increasing complexity and demands of modern software, a new approach is needed.

That’s why companies are starting to create hybrid roles, like design technologist or UX engineer, to be connectors between design and engineering. These new “hybrids” thrive on quickly going from concept to completion by creating well throught out hypotheses, exploring different ideas, and validating proof-of-concepts with users.

But what are the specific steps we can take to promote the practice of design technology within our organization?

In this talk, you'll learn:

- The meaning of design engineering and the key roles within them

- How design engineering can positively impact the product development process

- The four principles of design engineering

Adekunle Oduye

Adekunle Oduye (Add-eh-koon-lay Oh-due-yay) is a UX Engineer born / bred / based in Brooklyn, New York. Currently he's at Plaid, where he's helping to build Threads, Plaid's official design system.

Outside of work he's a coach, speaker, and co-hosts the Code and Pixels podcast. He's very passionate about design systems, prototyping, and front-end development. When he's not building software, you can probably find him deepening his knowledge on Stoicism or planning his next adventure.

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