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Web Directions Summit
Mathew Patterson Customer Service Educator Help Scout
Put yourself in a box: Delivering humanity via email
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Put yourself in a box: Delivering humanity via email
They gave you their email address. So now you fill it with “cheeky” sales letters and tedious promotional messages? What a waste.
Learn how some B2B companies are using their newsletters differently, to great result. They’re forging human connections that generative AI can’t match. Eliciting genuine feedback. Having an opinion. Here’s how.
Mathew Patterson
Drawing on a decade spent starting and growing a global SaaS support team, Mat is a customer service educator at Help Scout, crafting content that helps customer-centric companies deliver consistently excellent online service
Earlier in his career, Mat was a web designer for companies including Booking.com and the Australian Stock Exchange.
Code of Conduct
For over a decade, we've worked hard to create inclusive, fun, inspring and safe events for the Web Industry.
As part of our commitment to these values, we've adopted a code of conduct for all involved: ourselves, our speakers, our partners and our audience.
If you have any concern or feedback, please don't hesitate to contact us.Images:
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