Web Directions Summit

Data Fitness for a Healthy Business

Businesses rely on good data to make thoughtful decisions. When that underlying data is of poor quality, it can lead to unexpected and costly outcomes. So, it is very important to prevent bad data from occurring in the first place, by understanding how it gets created.

In this talk, Shailvi will explain the typical lifecycle of data, and walk through the phases where bad data gets introduced. Using relatable examples, she will explain the nuances of catching bad data early in the pipeline. She'll also cover ways to diagnose common data problems, find the root cause, and highlight ways to fix those issues.

Join Shailvi for a blueprint for anyone who works with data and to make a case for their company resources to be spent on proactively addressing data quality.

Shailvi Wakhlu

Former Head of Data at both Strava and Komodo Health, Shailvia is a data professional, former software engineer, and entrepreneur. In her career she has had the opportunity to build some great products, and influenced large and small companies, such as Salesforce, Fitbit, and the company she co-founded.

All the products she has worked on had more than 40M+ users, which trained her in the nuances of dealing with data at scale.

Her job is to use data to tell effective stories that inspire action and spur tangible business growth. Shailvi is passionate about fostering equity in the tech industry and is committed to providing knowledge and mentorship to underrepresented groups.

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