620 | Building a Strong Entity Strategy w/ Sara Taher

August 26, 2023

Digital MarketingEdge of the WebEntity SEOSara TaherSEOSEO Podcast

Sara Taher is a strong presence in the SEO industry, but oh, so humble.  

Erin and Sara dive into the importance of prioritizing user experience, as it is a key connection for navigating SEO intent. We’re migrating from volume concepts of SEO to intent-oriented matches.  You’ve heard it time and time again, quality over quantity, but let’s hear Sara very clearly……it’s about the user.  If you’re not reading their signals, you’re not connected.

Key Segments:

• [00:00:36] Introducing Sara Taher
• [00:01:48] Sara’s History In Digital Marketing 
• [00:03:35] How Does Entity SEO Differ From Traditional SEO?
• [00:05:30] Examples of Entity SEO 
• [00:11:12] How Important is Google’s Knowledge Graph?
• [00:11:56]

  EDGE of the Web Sponsor: Site Strategics

• [00:12:42] Looking Into The User Experience
  
  [00:19:04]

  EDGE of the Web Sponsor: Brightlocal

• [00:20:02] How Can You Integrate Entity SEO Into Your Digital Marketing Strategy?
• [00:23:43] Misconceptions About Entity SEO
• [00:30:25]

  EDGE of the Web Sponsor: Wix

• [00:31:03] AI Tools For Entity SEO

Show Reference Links

Connect with Sara Taher

Twitter / X: @SaraTaherSEO

LinkedIn: https://www.linkedin.com/in/sara-seo-specialist

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @erinsparks

LinkedIn: https://www.linkedin.com/in/erinsparks/

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