616 | Unveiling the SEO Mindset: Candid Conversations on Imposter Syndrome, Burnout, and Anxiety

EDGE of the Web Radio Interview Series Title Sponsor: Brightlocal!

Fostering Success in SEO

Give a warm welcome to this week’s guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as the host of her own podcast SEO Mindset.

In today’s episode, we have a special guest, Sarah McDowell, an SEO manager at Captivate, who will be sharing her insights and experiences in the ever-evolving field of SEO.

Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations.

Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges.

In this episode, our guest, Sarah McDowell, shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. Sarah also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field.

So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let’s dive in!

Key Segments:

• [00:01:54] Introducing Sarah McDowell
• [00:04:54] Understanding What the SEO Mindset is All About?
• [00:16:16]

  EDGE of the Web Sponsor: Site Strategics

• [00:17:02] Significance of Actually Getting Stuff Done
• [00:20:19] Sarah’s Most Difficult Topic to Work on, For Personal Growth as an SEO
• [00:24:46]

  EDGE of the Web Sponsor: Brightlocal

• [00:25:45] How Do You Manage The Constant Change of Information as an SEO?
• [00:30:05]

  EDGE of the Web Sponsor: Wix

• [00:30:49] Best Advice For a Healthy Work-Life Balance

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