611 | News from the EDGE | Week of 7.24.2023

July 25, 2023

AIAppleEdge of the WebElon MuskErin SparksGoogleJacob MannMordy ObersteinSEOTwitterX

The “X” Factor

We’re back for another week of SEO & digital marketing news with lots to cover! Twitter has lost it’s wings as Elon Musk leads a massive rebrand to “X”. Google takes strides in promoting brand trust on the SERP with its latest updates on the misrepresentation policy. Plus, is Apple making moves in the AI space? Get ready to ‘X’pand your SEO game on this ‘X’hilerating feature of News from the EDGE!

And ask Mordy what he thinks about the rebranding…..go ahead, we dare you….

News from the EDGE:

• [00:05:17] Twitter Announces Coming Restrictions on How Many DMs Non-Twitter Blue Users Can Send
• [00:13:23] Google updates Misrepresentation Policy with key information on building trust
• [00:18:44] Washington Post shares SEO and web performance guidelines
• [00:23:14] EDGE of the Web Title Sponsor: Site Strategics

AI Blitz:

• [00:24:26] OpenAI’s head of trust and safety Dave Willner steps down
• [00:26:32] Wix AI Site Generator Creates Entire Website: Images, Text – Everything
• [00:29:51] Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals
• [00:30:54]  EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

AI Tools:

• [00:32:51] Circleback
• [00:33:28] SumUp

Barry Blast from Search Engine Roundtable:

• [00:34:26] Google: Expect A Confirm Google Algorithm Update This Summer
• [00:36:15] Google: A Good Page Experience Doesn’t Fix Other SEO Problems

We would love it if you’d give us a rating on ratethispodcast.com/edge!

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Today’s Headlines

• Elon continues to make Twitter less and less useful for non-Twitter-Blue users. Have you subscribed?
• Want your brand featured on Google? Make sure you are trusted, and check the updated Misrepresentation policy
• Have you ever wondered how HUGE publications handle their SEO? The Washington Post is telling us how they do it!

AI News

• OpenAI’s head of trust and safety Dave Willner steps down
• Wix AI Site Generator Creates Entire Website: Images, Text – Everything
• Rumored ‘Apple GPT’ AI Chatbot To Compete With Big Tech Rivals via @sejournal, @kristileilani

AI Tools

• Circleback uses AI to help you get more out of your meetings by creating notes and action items for you
• BetterLegal Assistant answers any question you have based on your legal documents
• SumUp summarizes any article and gives relevant references

Fast Track

• Google: Expect A Confirm Google Algorithm Update This Summer
• Google: A Good Page Experience Doesn’t Fix Other SEO Problems

Connect with Jacob Mann, Producer

Twitter / X: @TheMann00

Threads: @TheMann00

LinkedIn: jacobmann

Mastodon: @TheMann00@SEOsocial.community

Connect with Mordy Oberstein, Co-Host

Twitter / X: @MordyOberstein

LinkedIn: mordy-oberstein-12551715

Mastodon: @MordyOberstein@SEOcommunity.social

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @ErinSparks

LinkedIn: erinsparks

Mastodon: @ErinSparks@SEOcommunity.social

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