615 | News from the EDGE | Week of 8.7.2023

August 10, 2023

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Master’s of MozCon

We’re back in business as Mordy makes his return for this episode of the news! This past week Moz held MozCon, unveiling Brand Authority Metric to enable businesses to measure their brand’s strength. Google wants all published content to be available to AI for training purposes…how is this healthy for the web? Google’s stirring the pot, but we’ve got what you need to stay in the loop on this week’s News from the EDGE!

News from the EDGE:

• [00:05:03] Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List<
• [00:08:05]

  EDGE of the Web Title Sponsor: Site Strategics

• [00:09:13] Google Ranking Algorithm Research Introduces TW-BERT<
• [00:16:20] Google says all online content should be available for AI training unless publishers opt-out
• [00:24:52]

  EDGE of the Web Sponsor: Brightlocal

AI Blitz:

• [00:26:37] Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’

AI Tools:

• [00:27:41] VocalReplica
• [00:28:43] Looka
• [00:29:17]

  EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

• [00:30:28]: Google Search Major League Baseball “Recent Featured Highlights”
• [00:32:54]: Google: Maybe Don’t Let Google Search Index Your AI Chatbot Output

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Today’s Headlines

• Brand Authority announced at this week’s MozCon
• New Google framework being called TW-BERT will improve search ranking without major changes
• Google wants AI to be able to scrape anything not explicitly opted out by publishers

AI News

• Google Search Generative Experience adds videos to AI-generated answers
• GPTBot: OpenAI releases new web crawler
• Nvidia reveals new A.I. chip, says costs of running LLMs will ‘drop significantly’

AI Tools

• VocalReplica- Clone any voice with just a YouTube video
• Looka: Design your own beautiful brand
• Oppwiser- Automate lead research and prioritization with AI

Fast Track

• (Not New) Top Google Ad Format In Search Generative Experience
• Google Search Major League Baseball “Recent Featured Highlights”
• Google: Maybe Don’t Let Google Search Index Your AI Chatbot Output

Connect with Jacob Mann, Producer

Twitter / X: @TheMann00

Threads: @TheMann00

LinkedIn: jacobmann

Mastodon: @TheMann00@SEOsocial.community

Connect with Mordy Oberstein, Co-Host

Twitter / X: @MordyOberstein

LinkedIn: mordy-oberstein-12551715

Mastodon: @MordyOberstein@SEOcommunity.social

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter / X: @ErinSparks

LinkedIn: erinsparks

Mastodon: @ErinSparks@SEOcommunity.social

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