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Daniel Burka - Designing the first fifteen minutes - Web Directions
Daniel Burka – Designing the first fifteen minutes
Guy Leech
4th June, 2011
@webdirections
Web Directions @media 2011, London, May 27th 1:40pm.
- Audio recording of session
- Presentation slides
- Session description
- About Daniel Burka
Presentation slides
Session description
That user who just signed up is about to bail. And a thousand other people just stopped in but didn’t even bother to register. Your product is great, but your users don’t stay long enough to find that out. The first fifteen minutes of your product are the most important and they’re so often squandered. But! We’re starting to figure out what works and what does not. There’s no longer any excuse to give your visitors a poor initial experience. Learn how great user interfaces entice people right out of the gate, then help newcomers get people over the threshold. Then! Great interfaces delightfully provide new users to learn complex systems and become engaged, passionate contributors. Onwards and upwards, friends.
About Daniel Burka
Daniel is a user interface designer based in San Francisco by way of Canada. He was the creative director at Digg for several years, he was a co-founder of a startup called Pownce, he continues as an inactive partner at the design firm silverorange, and he’s designing the UI for a game called Glitch. Daniel is passionate about designing web apps with vibrant communities. Lately, he’s especially interested in using game design techniques to engage users, especially as they learn new and complex systems.Follow Daniel on Twitter: @dburka
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[Web Directions] is a delicious mix of things educational, social and mind-blowing. It’s time out from the hurly-burly to step back, get some perspective, and develop new ways forward, fortified with a whole lot of new stuff in your head.
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