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EDGE Of The Web Radio

• 594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel

  Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization.

• 593 | News from the EDGE | Week of 5.15.2023

  Stories from The Verge, Search Engine Land, and a series of AI news items. Erin, Mordy and Jacob discuss changes that are coming to SEO.

• 592 | Indexability with Google w/ Areej AbuAli

  Are you in control of your indexing on Google? Areej gives her professional insight on controlling your indexability on Google.

• 591 | News from the EDGE | Week of 5.8.2023

  There is a slew of news in digital marketing as well as delving into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg!

• 590 | News from the EDGE | Week of 5.1.2023

  GA4 migration is upon us- and if you haven’t started, you need to. We talk about GA4, WordPress plugin security risks, update volatility, and more on the EDGE!

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

• Daniel Cheung
• Martha van Berkel
• Sarah McDowell
• Gemma Houghton
• Dr. Pete Meyers
• Kyle Roof
• Andy Drinkwater
• Sara Taher

LATEST PODCASTS

1404, 2023

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  585 | SERP Snippets Over Time w/ Brodie Clark

  Interview, podcast

585 | SERP Snippets Over Time w/ Brodie Clark

Join SEO consultant Brodie Clark & host Erin Sparks as they explore Google's rich snippets, knowledge graph & the impact of AI in the SERP on EDGEtalk!

1304, 2023

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  584 | News from the EDGE | Week of 4.10.2023

  News, podcast

584 | News from the EDGE | Week of 4.10.2023

Discover the latest digital marketing news on the EDGE! Will Facebook launch ZuckBot for AI chat? What's Google's Quality Raters' take on Bard?

604, 2023

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  583 | AI and Paid Media w/ Greg Finn

  Interview, podcast

583 | AI and Paid Media w/ Greg Finn

Join Erin Sparks & Greg Finn as they discuss the AI’s current and future impact on paid advertising on the latest episode of EDGEtalk!

404, 2023

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  582 | News from the EDGE | Week of 4.03.2023

  News, podcast

582 | News from the EDGE | Week of 4.03.2023

Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks discuss Google, Bing, Elon Musk and more!

3003, 2023

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  581 | Google – The Disingenuous Trickster? with Greg Finn

  Interview, podcast

581 | Google – The Disingenuous Trickster? with Greg Finn

Join Erin Sparks & Greg Finn as they discuss the state of Google's support for paid advertising and the rising cost per lead in the latest episode of EDGEtalk!

2903, 2023

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  580 | News from the EDGE | Week of 3.27.2023

  News, podcast

580 | News from the EDGE | Week of 3.27.2023

Join the EDGEnews podcast as Mordy Oberstein and Jacob Mann discuss Bard, TikTok, local search, Bing Chat, and more!

2303, 2023

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  579 | Offensive vs. Defensive SEO w/ Chris Long

  Interview, podcast

579 | Offensive vs. Defensive SEO w/ Chris Long

Chris Long & Erin Sparks discuss the differences between an offensive approach to SEO and a defensive approach to SEO on EDGEtalk.

1603, 2023

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  578 | What Does Expertise Look Like in the Eyes of Google?

  Interview, podcast

578 | What Does Expertise Look Like in the Eyes of Google?

Tune in to the EDGEtalk where Chris Long & Erin Sparks discuss the meaning of expertise in the eyes of Google, Information Gain Score, and content freshness.

1403, 2023

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  577 | News from the EDGE | Week of 3.13.2023

  News, podcast

577 | News from the EDGE | Week of 3.13.2023

Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks dive deep into generative AI, TikTok search ads, Grammarly, and more!

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