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EDGE Of The Web Radio

• 594 | It’s Not Google’s Knowledge Graph, It’s Yours w/Martha van Berkel

  Martha van Berkel of SchemaApp shares her perspective on the history of structured data, its pitfalls, and its stabilization.

• 593 | News from the EDGE | Week of 5.15.2023

  Stories from The Verge, Search Engine Land, and a series of AI news items. Erin, Mordy and Jacob discuss changes that are coming to SEO.

• 592 | Indexability with Google w/ Areej AbuAli

  Are you in control of your indexing on Google? Areej gives her professional insight on controlling your indexability on Google.

• 591 | News from the EDGE | Week of 5.8.2023

  There is a slew of news in digital marketing as well as delving into the fast-moving topics of AI. AI tools will be a regular go-to, making your digital marketing week even more distracting! Join us as we join the Borg!

• 590 | News from the EDGE | Week of 5.1.2023

  GA4 migration is upon us- and if you haven’t started, you need to. We talk about GA4, WordPress plugin security risks, update volatility, and more on the EDGE!

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

• Daniel Cheung
• Martha van Berkel
• Sarah McDowell
• Gemma Houghton
• Dr. Pete Meyers
• Kyle Roof
• Andy Drinkwater
• Sara Taher

LATEST PODCASTS

1003, 2023

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  576 | Featured Snippets w/ Chris Long

  Interview, podcast

576 | Featured Snippets w/ Chris Long

Erin Sparks sits down with Chris Long from Go Fish Digital to discuss everything you need to know about featured snippets.

903, 2023

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  575 | News from the EDGE | Week of 3.6.2027

  News, podcast

575 | News from the EDGE | Week of 3.6.2027

Join the EDGEnews podcast as Jacob Mann and Erin Sparks discuss plugin vulnerability, local service ads, Google Bard, and more.

303, 2023

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  574 | Goals, Strategies, and Tactics w/ Kevin Indig

  Interview, podcast

574 | Goals, Strategies, and Tactics w/ Kevin Indig

Learn how to adopt objective-oriented measurements and create a list of annual priorities that fit your business with Erin Sparks and Kevin Indig on EDGEtalk.

203, 2023

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  573 | News from the EDGE | Week of 2.20.2027

  News, podcast

573 | News from the EDGE | Week of 2.20.2027

Join EDGEnews podcast and special guest host, Gemma Houghton, as her and Erin Sparks discuss skyrocketing AI search costs, international search, and more.

2702, 2023

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  572 | Generative AI Content w/ Kevin Indig

  Interview, podcast

572 | Generative AI Content w/ Kevin Indig

Generative AI content is all the rage in the SEO community these days so Erin Sparks and Kevin Indig opine on the important questions people are asking.

2202, 2023

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  571 | News from the EDGE | Week of 2.20.2023

  News, podcast

571 | News from the EDGE | Week of 2.20.2023

This week Mordy Oberstein and Erin Sparks explore social media’s badge monetization problem, Google’s new link best practices, and more.

1702, 2023

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  570 | Internal Link Building and Automated Content w/ Cyrus Shepard

  Interview, podcast

570 | Internal Link Building and Automated Content w/ Cyrus Shepard

Internal linking is often discussed & implemented by SEOs, but with little strategic considerations. Erin Sparks and Cyrus Shepard explore this and more on EDGE

1602, 2023

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  569 | News from the EDGE | Week of 2.13.2023

  News, podcast

569 | News from the EDGE | Week of 2.13.2023

This week Erin Sparks welcomes guest co-host Mike King to explore all things in the news about SEO, AI, search engine chatbots, and more on the EDGE!

1002, 2023

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  568 | The Google Farmer and our Crop w/Cyrus Shepard

  Interview, podcast

568 | The Google Farmer and our Crop w/Cyrus Shepard

Google’s writing its own content now and Cyrus Shepard and Erin Sparks discuss its SEO implications today and into the future on the EDGE.

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