590 | News from the EDGE | Week of 5.1.2023

May 2, 2023

AmazonErin SparksGoogle AnalyticsJacob MannMordy ObersteinPinterestWordpress

Google Analytics Doomsday Clock

It’s time to move to GA4, folks!

Google Analytics 4 is upon us – and it’s time to get migrating! We cover a number of articles, but none more important than:

Great articles from Roger Montii, Nicole Farley, and, of course, Barry Schwartz.

News from the EDGE:

• [00:05:25] WordPress plugin compromised again!
• [00:12:40] EDGE of the Web Title Sponsor: Site Strategics
• [00:13:22] Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!
• [00:16:56] Pinterest and Amazon are partnering with ads
• [00:19:27] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
• [00:20:25] Volatility from the April 2023 Google Reviews Update

Barry Blast from Search Engine Roundtable:

• [00:26:39] Barry Blast 1: Is Google Search Rewriting More Titles Again?
• [00:28:28] Barry Blast 2: Google Search Update Fixes Some Problematic Site Names
• [00:29:55] Barry Blast 3: Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search

We would love it if you’d give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

Show Reference Links

Resources

• Google Analytics Setup
• The Ultimate Guide for Setting up a Google Analytics 4 Property

Today’s Headlines:

• Does your WordPress site use a Header/Footer plugin? Better see if it’s the one that was just compromised…
• Universal Analytics is still on schedule to shut down on July 1st, but data is available for one more year!
• Pinterest and Amazon are partnering with ads
• And a Volatility discussion on the April 2023 Google Reviews Update

Fast Track

• Is Google Search Rewriting More Titles Again?
• Google Search Update Fixes Some Problematic Site Names
• Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search

Connect with Jacob Mann,

Producer

Twitter: @TheMann00

LinkedIn: jacobmann

Mastodon: @TheMann00@SEOsocial.community

Connect with Mordy Oberstein,

Co-Host

Twitter: @MordyOberstein

LinkedIn: mordy-oberstein-12551715

Mastodon: @MordyOberstein@SEOcommunity.social

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @ErinSparks

LinkedIn: erinsparks

Mastodon: @ErinSparks@SEOcommunity.social

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