578 | What Does Expertise Look Like in the Eyes of Google?

March 16, 2023

Chris LongE-E-A-TEdgeTalkEntity MindsetErin SparksGooglePodcastSEO

Google is a Kid Thirsty for More Knowledge

Chris Long and Erin Sparks sit down to discuss expertise and what that may look like in the eyes of Google. The dive into the Information Gain Score, content freshness, E-E-A-T, and several other SEO categories.

As the Vice President of Marketing at Go Fish Digital, Chris tackles challenges and complex search scenarios to assist clients in enhancing their organic traffic by leveraging his comprehension of Google’s algorithm and web technology.

Learn everything you need to know about expertise online on this episode of the EDGE!

• [00:02:55] Reintroducing Chris Long
• [00:03:08] Entity Mindset
• [00:08:00] Google is a Kid Thirsty for More Knowledge
• [00:09:59] E-E-A-T
• [00:12:13] Authors Should be Subject Matter Experts
• [00:14:29] EDGE of the Web Title Sponsor: Site Strategics
• [00:15:26] What is an Information Gain Score?
• [00:19:03] Freshness
• [00:23:18] EDGE of the Web Sponsor: Wix
• [00:24:17] Keyword Segmentation
• [00:29:22] Experience
• [00:32:28] EDGE of the Web Sponsor: SE Ranking
• [00:35:41] Your Digital Resume for Google

Show Reference Links

Connect with Chris Long

Twitter: @gofishchris

LinkedIn: https://www.linkedin.com/in/chris-long-marketing/

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @erinsparks

LinkedIn: https://www.linkedin.com/in/erinsparks/

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