E-E-A-T

March 10, 2023

E-E-A-T relates to how Google ranks websites in search engine results and stands for experience, expertise, authoritativeness, and trustworthiness. Google defines E-E-A-T in its Search Quality Guidelines as the amount of knowledge, authority, and trustworthiness of the producer of the primary content, the primary content itself, and the website. The raters’ feedback is then incorporated into Google’s future algorithms; however, it’s important to note that the raters’ scores do not directly affect Google’s results. Instead, Google uses the raters’ feedback as data points to ensure that the content surfaced by their algorithms is consistent with what humans would expect from high-quality search results.

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