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EDGE Of The Web Radio

• 579 | Offensive vs. Defensive SEO w/ Chris Long

  Chris Long & Erin Sparks discuss the differences between an offensive approach to SEO and a defensive approach to SEO on EDGEtalk.

• 578 | What Does Expertise Look Like in the Eyes of Google?

  Tune in to the EDGEtalk where Chris Long & Erin Sparks discuss the meaning of expertise in the eyes of Google, Information Gain Score, and content freshness.

• 577 | News from the EDGE | Week of 3.13.2023

  Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks dive deep into generative AI, TikTok search ads, Grammarly, and more!

• 576 | Featured Snippets w/ Chris Long

  Erin Sparks sits down with Chris Long from Go Fish Digital to discuss everything you need to know about featured snippets.

• 575 | News from the EDGE | Week of 3.6.2027

  Join the EDGEnews podcast as Jacob Mann and Erin Sparks discuss plugin vulnerability, local service ads, Google Bard, and more.

EDGE of the Web is a weekly hour-long digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks of Site Strategics discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing.

UPCOMING INTERVIEWS

• Marie Haynes
• Dan Shure
• Cindy Krum
• Kevin Indig
• Glenn Gabe

LATEST PODCASTS

2303, 2023

• Permalink

  Gallery

  579 | Offensive vs. Defensive SEO w/ Chris Long

  Interview, podcast

579 | Offensive vs. Defensive SEO w/ Chris Long

Chris Long & Erin Sparks discuss the differences between an offensive approach to SEO and a defensive approach to SEO on EDGEtalk.

1603, 2023

• Permalink

  Gallery

  578 | What Does Expertise Look Like in the Eyes of Google?

  Interview, podcast

578 | What Does Expertise Look Like in the Eyes of Google?

Tune in to the EDGEtalk where Chris Long & Erin Sparks discuss the meaning of expertise in the eyes of Google, Information Gain Score, and content freshness.

1403, 2023

• Permalink

  Gallery

  577 | News from the EDGE | Week of 3.13.2023

  News, podcast

577 | News from the EDGE | Week of 3.13.2023

Join the EDGEnews podcast as Mordy Oberstein and Erin Sparks dive deep into generative AI, TikTok search ads, Grammarly, and more!

1003, 2023

• Permalink

  Gallery

  576 | Featured Snippets w/ Chris Long

  Interview, podcast

576 | Featured Snippets w/ Chris Long

Erin Sparks sits down with Chris Long from Go Fish Digital to discuss everything you need to know about featured snippets.

903, 2023

• Permalink

  Gallery

  575 | News from the EDGE | Week of 3.6.2027

  News, podcast

575 | News from the EDGE | Week of 3.6.2027

Join the EDGEnews podcast as Jacob Mann and Erin Sparks discuss plugin vulnerability, local service ads, Google Bard, and more.

303, 2023

• Permalink

  Gallery

  574 | Goals, Strategies, and Tactics w/ Kevin Indig

  Interview, podcast

574 | Goals, Strategies, and Tactics w/ Kevin Indig

Learn how to adopt objective-oriented measurements and create a list of annual priorities that fit your business with Erin Sparks and Kevin Indig on EDGEtalk.

203, 2023

• Permalink

  Gallery

  573 | News from the EDGE | Week of 2.20.2027

  News, podcast

573 | News from the EDGE | Week of 2.20.2027

Join EDGEnews podcast and special guest host, Gemma Houghton, as her and Erin Sparks discuss skyrocketing AI search costs, international search, and more.

2702, 2023

• Permalink

  Gallery

  572 | Generative AI Content w/ Kevin Indig

  Interview, podcast

572 | Generative AI Content w/ Kevin Indig

Generative AI content is all the rage in the SEO community these days so Erin Sparks and Kevin Indig opine on the important questions people are asking.

2202, 2023

• Permalink

  Gallery

  571 | News from the EDGE | Week of 2.20.2023

  News, podcast

571 | News from the EDGE | Week of 2.20.2023

This week Mordy Oberstein and Erin Sparks explore social media’s badge monetization problem, Google’s new link best practices, and more.

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