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565 | PAAs and Rich Snippets with Mark Williams-Cook

January 28, 2023

AlsoAsked.comErin SparksGoogleKnowledge GraphMark Williams-CookPeople Also AskRich SnippetsSEO

Baking PAA Bread with Google

Erin Sparks and Mark Williams-Cook explore featured snippets, and People Also Ask (PAA) features from Google.  They dig into the benefits and how SEOs can take advantage of them. They somehow found a way to bake bread with Google, too.

Mark helped spearhead the development of one of Erin’s favorite SEO/content tools, AlsoAsked.com. His software collects PAAs from Google and allows users to use the data in a variety of ways, from creating long-form content to writing higher-converting PPC ads.

Join the party and help bake bread with Google… on the EDGE!

Key Segments

  • [00:02:24] Reintroducing Mark Williams-Cook
  • [00:04:06] What is People Also Ask (PAA)?
  • [00:06:54] Intent: Information or Transaction?
  • [00:09:10] Baking Bread with Google
  • [00:13:33] It’s Okay to Answer the Same Question Twice on Two Different Pages
  • [00:15:09] Answer the Public
  • [00:16:40] EDGE of the Web Title Sponsor: Site Strategics
  • [00:17:58] Google’s Content Extrapolation
  • [00:19:22] Hiking a Mountain with MUM
  • [00:21:55] Salesy Laundry PAA Gap
  • [00:26:26] EDGE of the Web Sponsor: Wix
  • [00:27:00] A Featured Snippet Strategy for SEO
  • [00:29:13] The UK Government and the Clown Circus
  • [00:30:02] AlsoAsked.com is One of our Favorite Tools
  • [00:40:06] EDGE of the Web Sponsor: SE Ranking 
  • [00:41:43] Mark: We’re Polarized in SEO Right Now

Take the SE Ranking Checklist Challenge!

Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  • Create a project, add at least 5 keywords;
  • Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
  • Run a website audit and show what issue you are going to fix;
  • Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  • Optimize one page using the Content Marketing tool.

    • One Edge Listener Will Get A Full Year Business Package.  We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!

    Show Reference Links

    Connect with Mark Williams-Cook

    Twitter: @thetafferboy

    LinkedIn: https://www.linkedin.com/in/markseo

    https://alsoasked.com

    Connect with Erin Sparks,

    Host of EDGE of the Web and CEO of Site Strategics

    Twitter: @erinsparks

    LinkedIn: https://www.linkedin.com/in/erinsparks/

    Sign Up For Our Newsletter!

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