576 | Featured Snippets w/ Chris Long

March 10, 2023

Chris LongEdgeTalkErin SparksFeatured SnippetGooglePodcastSEOSERP

What are the Steps to Secure a Featured Snippet?

Erin Sparks sits down with Chris Long to discuss featured snippets, their value, and how to earn them on the SERP. The higher you rank in the 10 blue links, the likelihood of earning a featured snippet increases.

Chris is the VP of Marketing for the Go Fish Digital team and works with unique problems and advanced search situations to help clients improve organic traffic through a deep understanding of Google’s algorithm and web technology.

Learn everything you need to know about featured snippets on this episode of the EDGE!

• [00:02:53] Introducing Chris Long
• [00:05:25] The Gandalf of SEO
• [00:07:44] Featured Snippets
• [00:13:18] SERP Features & Tools
• [00:14:48] EDGE of the Web Title Sponsor: Site Strategics
• [00:15:47] SERP Real Estate
• [00:17:36] Steps to Securing Featured Snippets
• [00:18:55] “What Is” Queries
• [00:21:13] Entity SEO & SERP Features
• [00:22:53] EDGE of the Web Sponsor: Wix
• [00:23:49] Tables In Featured Snippets
• [00:27:51] CMS Impacts Scale
• [00:30:24] EDGE of the Web Sponsor: SE Ranking
• [00:31:37] Organic Rankings Impact Featured Snippet Likelihood

Show Reference Links

Connect with Chris Long

Twitter: @gofishchris

LinkedIn: https://www.linkedin.com/in/chris-long-marketing/

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @erinsparks

LinkedIn: https://www.linkedin.com/in/erinsparks/

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