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566 | News from the EDGE | Week of 1.30.2023

January 31, 2023

Erin SparksGoogleGoogle AntitrustJacob MannKevin IndigMordy ObersteinProduct CannibalizingYandex Hack

Show’s New Title? Mordy & Me? Ring-Ding-Rama?

Mordy grabs the captain’s seat as Erin’s stuck in a trailer in the garage with COVID.  Wow – listen to these guys. They just wander around the news while Erin’s away and offer up Ring Dings to everyone (by the way – call Mordy on that). Then we catch Mordy at the end imitating Ron Burgundy and James Lipton.  What’s going on here?  Seriously?

Okay – articles from Search Engine Land, Search Engine Roundtable and Kevin Indig.  Digging their own holes deeper – Jacob and Mordy give their take on the news this week!

News from the EDGE:

  • [00:04:04] Nearly Two Thousand Ranking Factors Revealed In Recent Yandex Leak
  • [00:13:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

Take the SE Ranking Checklist Challenge!

Receive a one-month Pro 1000 subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:

  • Create a project, add at least 5 keywords;
  • Find 5 competitors via the Competitive Research tool and add them to “My Competitors” section;
  • Run a website audit and show what issue you are going to fix;
  • Do a backlink check and upload your backlinks to the Backlink Monitoring tool;
  • Optimize one page using the Content Marketing tool.
    • [00:14:05] Google Is Getting Sued By The Us Government Again- Could Be A Dismantling Of The Ad Division
    • [00:17:53] Sometimes Cannibalizing Your Own Product Can Be A Good Thing?!
    • [00:28:02] Our Title Sponsor: SE Ranking

    Barry Blast from Search Engine Roundtable:

    • [00:32:09] Barry Blast 1: Poll: Most SEOs Won’t Recommend Using AI To Write Content – Link
    • [00:34:39] Barry Blast 2: Poll: AI-Generated YMYL Content Trusted Less By SEOs – Link
    • [00:40:03] Barry Blast 3: Report: Dealerships Can List Auto Inventory On Google Business Profiles – Link

    #StandwithUkraine edgeofthewebradio.com/ukraine

    Show Reference Links

    Today’s Headlines

    • Nearly two thousand ranking factors revealed in recent Yandex leak
    • Google is getting sued by the US Government again- could be a dismantling of the ad division
    • Sometimes cannibalizing your own product can be a good thing?!

    Barry’s Fast Track

    • Poll: Most SEOs Won’t Recommend Using AI To Write Content
    • Poll: AI-Generated YMYL Content Trusted Less By SEOs
    • Report: Dealerships Can List Auto Inventory On Google Business Profiles

    Connect with Jacob Mann,

    Producer

    Twitter: @TheMann00

    LinkedIn: jacobmann

    Mastodon: @TheMann00@SEOsocial.community

    Connect with Mordy Oberstein,

    Co-Host

    Twitter: @MordyOberstein

    LinkedIn: mordy-oberstein-12551715

    Mastodon: @MordyOberstein@SEOcommunity.social

    Connect with Erin Sparks,

    Host of EDGE of the Web and CEO of Site Strategics

    Twitter: @ErinSparks

    LinkedIn: erinsparks

    Mastodon: @ErinSparks@SEOcommunity.social

    Sign Up For Our Newsletter!

    Want to know what news you should be paying attention to most, week-over-week? Subscribe to our newsletter! If you’re on mobile, sign up by texting the word “EDGETalk” to 22828.

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