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EP 222: Successful Storytelling for Businesses w/Robert Rose

April 11, 2017

Robert Rose, the Chief Strategy Officer for the Content Advisory, joined us on the podcast this week! Robert has worked with more than 500 companies, including 15 of the Fortune 100 and has provided marketing advice for brands like Capital One, Dell, Hewlett-Packard, Microsoft and others.

He is also a co-host of the podcast PNR’s This Old Marketing – which is consistently ranked as a top marketing podcast with more than one million downloads a year. Robert has written two books, “Experiences: The 7th Era of Marketing” & “Managing Content Marketing”, with a third due out later this year called “Killing Marketing.”

We have been big fans of Robert Rose for quite a while now and we were able to grab an hour of his time to talk a variety of marketing topics including: social media, live video, programmatic advertising, but mainly focusing on content marketing and storytelling for your business.

Plus, we learn about his show that appeared on Showtime as well as a play that made a run on Broadway!

Show Notes

7:10 – Mastodon a threat for Twitter?

18:00 – Live Video discussion

27:48 – YouTube Backlash from Marketers & Problems with Programmatic Advertising

35:55 – Start of Interview with Robert Rose

Check out this fun podcast today!

Download our show today or subscribe to our show on iTunes, Google Play, SoundCloud, TuneIn, iHeartRadio, or Stitcher!

Sponsor

One of the sponsors of Edge of the Web SEMRush – the world’s leading competitive intelligence and keyword research tool trusted by over 1 million online marketers every day. If you want to see exactly where your competitors are advertising online, then head over to semrush.com/edgeoftheweb to get your 14-day free trial today!

Show Reference Links

Content Advisory

Robert Rose – Twitter

Robert Rose – LinkedIn

PNR This Old Marketing Podcast

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