Web Directions Summit 2018

Session Details

Word Design 101

Georgina Laidlaw Content creative Freelance

The presentation shows designers how to approach word design using a simple step-by-step process. It then introduces them to the tools and concepts they’ll need to do it well.

They’ll learn how to use language globalisation guidelines; reading level calculators; and design, language, and brand style guides in the writing process. They’ll also learn the elements of tone of voice, the impact of grammar on emotional connection, when (and when not) to reach for the thesaurus, and more. In 20 minutes, we'll unpack the challenge of word design in a pragmatic way that empowers participants to do it better, starting today.

Georgina Laidlaw

I've been writing for web, print and voice for more than 20 years, and in 2014-15 began to focus on UX writing. Today I freelance as a UX writer and trainer and brand communications specialist alongside my work as an ESL teacher. As a student recently pointed out, I basically get to play with English all day.

Don't miss your chance to see Georgina Laidlaw and many other inspiring speakers at Web Directions Summit 18.

Tickets start at $1295, for two in-depth days with the world's leading product, design and engineering experts.

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