Smartial Wayback Machine Text Extractor
However, it is different from the archived page (1 redirect/s found...)
This article contains 2 images. You will find them at the very end of the article.
This article contains 514 words.
564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook
January 20, 2023
AlsoAsked.comErin SparksGoogleKeywordsKnowledge GraphMark Williams-CookPeople Also AskSEO
Canaries in the Coal Mine while Crawling around on the Library Floor
Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.
He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.
Intent of Search is the new paradigm… on the EDGE!
Key Segments
- [00:02:48] Introducing Mark Williams-Cook
- [00:09:21] What are Zero-Volume Keywords?
- [00:11:32] Intent Volume vs. Search Volume
- [00:12:58] EDGE of the Web Title Sponsor: Site Strategics
- [00:15:12] People Also Ask and Intent Proximity
- [00:18:00] EDGE of the Web Sponsor: SE Ranking
- [00:19:41] Knowledge Graph Optimization
- [00:23:06] Strategies Toward Optimization of Knowledge Not Volume
- [00:24:01] Google says Links Won’t be as Important in the Future
- [00:26:33] The Helpful Content Evolution
- [00:27:28] Mark’s Tests: Scraped vs A.I. Content
- [00:29:54] EDGE of the Web Sponsor: Wix
- [00:32:28] Crawling Around the Floor Looking for a Book in the Library
Take the SE Ranking Checklist Challenge!
Receive a one-month Business Package subscription for completing this challenge when you go to https://edgeofthewebradio.com/seranking and send a screenshot of these completed steps:
One Edge Listener Will Get A Full Year Business Package. We’ll Announce That On Our Feb 10th Podcast! A $2,500 Value!
Would love it if you’d give us a rating on ratethispodcast.com/edge!
Show Reference Links
Connect with Mark Williams-Cook
Twitter: @thetafferboy
LinkedIn: https://www.linkedin.com/in/markseo
https://alsoasked.com
Connect with Erin Sparks,
Host of EDGE of the Web and CEO of Site Strategics
Twitter: @erinsparks
LinkedIn: https://www.linkedin.com/in/erinsparks/
Sign Up For Our Newsletter!
Want to know what news you should be paying attention to most, week-over-week? Subscribe to our newsletter! If you’re on mobile, sign up by texting the word “EDGETalk” to 22828.
Show Videos
Images:
The images are downsized due to limited space here. The original dimensions may differ.Click on the image to open it on a new tab.