564 | Zero-Volume Keywords & Intent Proximity w/ Mark Williams-Cook

January 20, 2023

AlsoAsked.comErin SparksGoogleKeywordsKnowledge GraphMark Williams-CookPeople Also AskSEO

Canaries in the Coal Mine while Crawling around on the Library Floor

Mark Williams-Cook and Erin Sparks have a deep conversation about the current transition happening for SEOs – moving from keyword search volume to intent volume. They opine on zero-volume keywords, PAAs, and Knowledge Graph optimization.

He shares his experiences doing SEO for nearly 20 years and delves into some of his recent experiments around PAAs, content scraping, and AI-written content. Mark says that in the future, today’s Google will be like crawling around the floor of a library looking for that one book.

Intent of Search is the new paradigm… on the EDGE!

Key Segments

• [00:02:48] Introducing Mark Williams-Cook
• [00:09:21] What are Zero-Volume Keywords?
• [00:11:32] Intent Volume vs. Search Volume
• [00:12:58] EDGE of the Web Title Sponsor: Site Strategics
• [00:15:12] People Also Ask and Intent Proximity
• [00:18:00] EDGE of the Web Sponsor: SE Ranking
• [00:19:41] Knowledge Graph Optimization
• [00:23:06] Strategies Toward Optimization of Knowledge Not Volume
• [00:24:01] Google says Links Won’t be as Important in the Future
• [00:26:33] The Helpful Content Evolution
• [00:27:28] Mark’s Tests:  Scraped vs A.I. Content
• [00:29:54] EDGE of the Web Sponsor: Wix
• [00:32:28] Crawling Around the Floor Looking for a Book in the Library

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Show Reference Links

Connect with Mark Williams-Cook

Twitter: @thetafferboy

LinkedIn: https://www.linkedin.com/in/markseo

https://alsoasked.com

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @erinsparks

LinkedIn: https://www.linkedin.com/in/erinsparks/

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