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553 | Videos for SEO and SEO for Videos - Paul Andre de Vera

December 7, 2022

EATPaul Andre de VeraSEOSEO Video ShowVideo Optimizationyoutube

Using the EAT Framework for Video SEO

Erin Sparks at EDGE talks with Paul Andre (DRE) de Vera about all things video SEO. He brings over a decade of SEO experience to bear with his best practices for video and YouTube optimization. He’s constantly experimenting using his own successful Video SEO Show and has developed a robust array of best practices.

Dre opines on the importance of video for engagement, overall SEO, and its usefulness in owning the most pixels in the SERP. He explores how to use the EAT (Expertise, Authority and Trust) framework for video and then dives into YouTube optimization.

As Dre said, “Just press record,” so that’s what we’re going to do right now. . . on the EDGE!

[00:02:47] Introducing Paul Andre de Vera
[00:06:29] Owning the Pixels on Page One
[00:08:00] It’s All About Engagement
[00:09:33] Getting Video Wrong
[00:10:07] Be a Real Person, NOT a Persona & EAT
[00:14:32] EDGE of the Web Title Sponsor: Site Strategics
[00:17:45] YTO – YouTube Optimization
[00:22:16] How Long to See Impacts of Video Optimization?
[00:27:33] Google Loves Livestreaming
[00:27:49] EDGE of the Web Sponsor: edgeofthewebradio.com/wix
[00:28:23] Pro Tip: Just Press Record

Show Reference Links

Connect with Paul Andre DeVera

Twitter: @paulandre (https://twitter.com/paulandre)

Facebook: https://www.facebook.com/paulandredevera

LinkedIn: https://www.linkedin.com/in/paulandre/

Instagram: https://www.instagram.com/paulandredevera/

YouTube: https://www.youtube.com/paulandre

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @ErinSparks (https://twitter.com/erinsparks)

LinkedIn: https://www.linkedin.com/in/erinsparks/

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