549 | Semantic Search Evolution with Marie Haynes

November 30, 2022

Algorithm UpdateEATEntity SEOMarie HaynesQuality Raters GuidelinesYLYM

A Refresher on Eat and the Quality Raters Guidelines

Today on the EDGE, Erin sits down once again with Dr. Marie Haynes to discuss how semantic search has evolved and what the future may have in store for SEOs and webmasters.

Many Google algorithm updates are discussed from 10 years ago until today. They spend time discussing the impacts of Expertise, Authority, and Trust (E.A.T.), as well as the considerations associated with Your Money or Your Life (YMYL) and Google’s Quality Raters Guidelines. The algorithm updates mentioned above all help Google understand language better while defining online entities in it’s Knowledge Graph.

Dr. Marie Haynes has over 10 years in the SEO trenches and frequently speaks at industry conferences. In addition, she contributes to many SEO publications. Marie is the founder and President of Marie Haynes Consulting.

Key Segments:

• [00:03:31] Choppy Waves in the SEO Industry
• [00:05:00] An Overview of the Quality Raters Guidelines
• [00:09:05] Your Money or Your Life
• [00:11:03] Algorithms and Machine Learning
• [00:13:35] EDGE of the Web Sponsor: Site Strategics
• [00:14:34] Feeding the Machine Learning Beast
• [00:14:56] News, Disinformation and Political Subjects
• [00:19:41] Entity Space of SEO – Understanding Language
• [00:24:57] Structured Data and Unstructured Data
• [00:28:28] EDGE of the Web Title Sponsor: edgeofthewebradio.com/wix
• [00:30:02] Original Reporting, Information, Analysis and Content.
• [00:31:22] Quality Raters Guidelines Book and Newsletter
• [00:33:22] Final Thoughts

Show Reference Links

Dr. Marie Haynes’ SEO Podcast

https://www.mariehaynes.com/seo-newsletter/seo-podcast/

Dr. Marie Haynes’ Google Quality Raters Guidelines book

https://www.mariehaynes.com/product/quality-raters-guidelines/

Connect with Marie Haynes

Twitter: @Marie_Haynes (https://twitter.com/Marie_Haynes)

LinkedIn: https://ca.linkedin.com/in/marie-haynes

Website: https://www.mariehaynes.com/

Newsletter: https://www.mariehaynes.com/seo-newsletter/

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @ErinSparks (https://twitter.com/erinsparks)

LinkedIn: https://www.linkedin.com/in/erinsparks/

Sign Up For Our Newsletter!

Want to know what news you should be paying attention to most, week-over-week? Subscribe to our newsletter! If you’re on mobile, sign up by texting the word “EDGETalk” to 22828.

Show Videos

Images:

The images are downsized due to limited space here. The original dimensions may differ.
Click on the image to open it on a new tab.