Smartial Wayback Machine Text Extractor

Live version of this page exists.
However, it is different from the archived page (1 redirect/s found...)

https://web.archive.org/web/20221106160754/https://edgeofthewebradio.com/seo-podcast/news-from-edge-week-oct-31-2022/?utm_campaign=EDGE542&utm_content=227132693&utm_medium=social&utm_source=twitter&hss_channel=tw-464769611

This article contains 8 images. You will find them at the very end of the article.

This article contains 483 words.

542 | News from the EDGE | Week of 10.31.2022

November 2, 2022

2FABruce ClayErin SparksGA4Mordy ObersteinZero-Clicks

Our Halloween 2022 Episode (yeah, it’s November, moving on) covering articles from MarTech, Android Police, Search Engine Land and Semrush. We dug into a spooky article from Bruce Clay (much to Mordy’s chagrin) and provided an expose’ on the Semrush Zero-Click study from Marcus Tober. He had a fantastic analysis at the end, right Mordy (wink)? Seriously – a sizable study of 20,000 users click-stream on over 300,000 queries. There is some very striking data about what zero-click really means and how it differs from the 2018 report on zero-clicks. Make sure you check these links out!

News from the EDGE:

[00:03:23] New Features coming to GA4
[00:07:43] EDGE of the Web Title Sponsor: Site Strategics
[00:08:21] Are you using 2FA?
[0014:38] Bruce Clay gives us 10 SEO tactics to quit in 2023
[00:18:08] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:19:39] SEMRush presents a study about Zero-Clicks

Barry Blast from Search Engine Roundtable:

[00:31:26] Barry Blast 1: Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says – Link
[00:33:25] Barry Blast 2: Google Showing On Time Delivery & Order Accuracy Estimates In Search Ads – Link
[00:35:42] Barry Blast 3: Google: Human Written Content Doesn’t Necessarily Make The Content Useful Or Helpful – Link

Show Reference Links

Today’s Headlines

New Features coming to GA4
It’s the last day of Cyber Security Awareness month- are you using 2-factor authentication?
Bruce Clay gives us 10 SEO tactics to quit in 2023
SEMRush presents a study about Zero-Clicks

Barry’s Fast Track

Keywords In Local Reviews Does Not Impact Google Local Rankings; Study Says
Google Showing On Time Delivery & Order Accuracy Estimates In Search Ads
Google: Human Written Content Doesn’t Necessarily Make The Content Useful Or Helpful – Link

Connect with Jacob Mann

Twitter: @TheMann00 (https://twitter.com/themann00)

LinkedIn: https://www.linkedin.com/in/jacobmann/

Connect with Mordy Oberstein

Twitter: @MordyOberstein (https://twitter.com/MordyOberstein)

LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @ErinSparks (https://twitter.com/erinsparks)

LinkedIn: https://www.linkedin.com/in/erinsparks/

Sign Up For Our Newsletter!

Want to know what news you should be paying attention to most, week-over-week? Subscribe to our newsletter! If you’re on mobile, sign up by texting the word “EDGETalk” to 22828.