This article contains 2 images. You will find them at the very end of the article.

This article contains 645 words.

Summit '22 session spotlight–Branding for accessibility: an inclusive approach to identity - Web Directions

Summit ’22 session spotlight–Branding for accessibility: an inclusive approach to identity

John Allsopp

20th September, 2022

@johnallsopp

Branding for accessibility: an inclusive approach to identity

A brand is more than a logo or a visual identity system. Brand is reputation. It is how people perceive and engage with a business. At Thoughtworks we actively seek engagement with the world. We want everyone to have equal access to our ideas, our insights and our software. Our commitment to diversity and inclusivity is a driver of business strategy.

So when it came to refreshing our global brand, we took an inclusive approach to the design. Starting with the choice of colour palette and fonts we then addressed the many things getting in the way of accessibility. This included changing our tools and ways of working across the organisation. In this talk, I’ll share how we approached the redesign of Thoughtworks to achieve accessibility and usability across all our digital channels.

Kate Linton

Kate leads the Thoughtworks global design community. With a background in graphic design, user experience and branding, she has led creative teams around the world. She works with product and marketing teams to create a consistent, intuitive and accessible customer experience. Establishing trust with customers begins with curiosity and understanding of the user experience. Kate takes an empirical approach to design, incorporating research, data and regular testing. She is a coach and mentor to designers and works with product teams to envision and design better digital products and services.

Platinum

inc workshop or code leaders

Web Directions Summit

Conference Videos

Code Leaders or Workshop

$1695 super early bird ends Sept 30

$1795 early bird ends Oct 28

$1995 late bird

Register Platinum

Silver

Summit + Conffab

Web Directions Summit

Conference Videos

Conffab Plus Annual

$1495 super early bird ends Sept 30

$1595 early bird ends Oct 28

$1795 late bird

Register Silver

Classic

Summit with Videos

Web Directions Summit

Conference Videos

$1295 super early bird ends Sept 30

$1395 early bird ends Oct 28

$1595 late bird

Register Classic

Great reading, every weekend.

We round up the best writing about the web and send it your way each Friday morning.

delivering year round learning for front end and full stack professionals

Learn more about us

Going to #wds18 has given me inspiration to attend more conferences. Meeting tech folks like myself and learning from each other is pretty amazing!

Hinesh Patel Ruby and React Developer

Each year we have 6 unique online conferences for front end developers, plus Remixed, a free event that brings together some of the highlights from the previous year.

The conference CSS deserves

Online, globallyApril 2022

Learn More

a conference on front end performance

Online, globallyMay 2022

Learn More

a conference all about JavaScript

Online, globallyJuly 2022

Learn More

a conference on progressive web apps and web platform

Online, globallyearly 2023

Learn More

accessibility engineering for front end developers

Online, globallyearly 2023

Learn More

privacy, security, identity for front end developers

Online, globallyearly 2023

Learn More

The best of 2022, remixed, and free!

Online, globally2023

Learn More