Web Directions Summit 2022

Session Details

How to deliver at-scale personalisation through content fragments

Kanika Bhatia Sr Digital Content Strategy Manager ANZ Bank

With personalisation becoming the next big thing to deliver customer-friendly experiences, let’s come together to unleash the power of content fragments and their potential in delivering at-scale personalisation.

Benefits?

• Better lifecycle management of content
• Seamless delivery of end-to-end personalisation
• Quick delivery to market to capture customers in the moment
• Improved business operations with better systems and processes
• Real-time marriage of CX and technology

See hands-on experiences and examples that you could apply to your workplace from the next day! Sounds exciting? Come along then!

Kanika Bhatia

Kanika Bhatia works as Senior Digital Content Strategy Manager with ANZ Bank Australia. She's popularly known among her peers as a customer-centric, digital-first advocate. Being a certified digital practitioner, she leads agile teams on content strategy, information architecture, user experience, digital trends, SEO, social media and user journeys. She helps bridge the gap between business requirements and customer needs. Her recent work includes four end-to-end digital transformation projects.

Don't miss your chance to see Kanika Bhatia and many other inspiring speakers at Summit.

Tickets start at $1295.

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