521 | Breaking the Google Mindset in YouTube w/ Tim Schmoyer

August 9, 2022

Optimizing for Humans, Not Keywords

Tim Schmoyer joins back up with the EDGE to discuss a dissonance that has to be figured out: we can’t use our Google SEO mindset for YouTube optimization.  It’s not going to work, and we learn why it doesn’t on today’s show.  Sneak peek: It’s about engagement and emotion…that’s what feeds the algorithm.  Be sure to check out the Video Creators YouTube channel at https://www.youtube.com/user/videocreatorstv 

• [00:07:42] The Google Mentality Doesn’t Apply to YouTube
• [00:13:18] EDGE of the Web Title Sponsor: Page One Power
• [00:14:54] Paradigm Shift #1: No Longer Targeting Keywords – Target People
• [00:19:53] Paradigm Shift #2: Don’t Think Search, Think Browse
• [00:22:58] EDGE of the Web Sponsor: Site Strategics
• [00:25:11] Archetypes in Thumbnail Design
• [00:26:59] Paradigm Shift #3: Less Info, More Entertainment
• [00:29:09] Emotion is a Higher Value Than the Topic
• [00:32:15] Steps to Reach Your Audience

Thanks to our sponsors!

• Site Strategics https://www.sitestrategics.com
• Page One Power https://edgeofthewebradio.com/pageonepower 

Show Reference Links

Connect with Tim Schmoyer

Twitter: @timschmoyer (https://twitter.com/timschmoyer)

LinkedIn: https://www.linkedin.com/company/videocreators/

Facebook: https://www.facebook.com/videocreatorstv

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @ErinSparks (https://twitter.com/erinsparks)

LinkedIn: https://www.linkedin.com/in/erinsparks/

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