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518 | News from the EDGE | Week of 07.25.2022

July 27, 2022

Lead with AssHatery!  That always wins…

Did Mordy literally try to piss off every one of our sponsors this week?  Boy, it felt like it.  Drop in as we cover Search Engine Journal and Content Marketing Institute articles.  Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob!

• [00:04:43] All’s Fair in SEO and Relinking
• [00:11:15] EDGE of the Web Title Sponsor: Site Strategics
• [00:13:16] Clickbait caused $115M in ad spend loss
• [00:17:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
• [00:17:14] Is Your Thought Leadership Content Missing the Point?
• [00:25:05] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
• [00:26:18] Fast Track 1: Google People Also Ask Back To Normal Levels
• [00:28:29] Fast Track 2: Google Now Test Interactive Card Knowledge Panel Box Layout
• [00:30:08] Fast Track 3: Google Local Service Ads Seeing A Lot Of Fake Reviews

#StandwithUkraine edgeofthewebradio.com/ukraine

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Today’s Headlines

• All’s Fair in SEO and Relinking
• Clickbait caused $115M in ad spend loss
• Is Your Thought Leadership Content Missing the Point?

Connect with Jacob Mann

Twitter: @TheMann00 (https://twitter.com/themann00)

LinkedIn: https://www.linkedin.com/in/jacobmann/ 

Connect with Mordy Oberstein

Twitter: @MordyOberstein (https://twitter.com/MordyOberstein)

LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/ 

Connect with Erin Sparks,

Host of EDGE of the Web and CEO of Site Strategics

Twitter: @ErinSparks (https://twitter.com/erinsparks)

LinkedIn: https://www.linkedin.com/in/erinsparks/

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