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457 | Local Search Ranking Factors with Darren Shaw

November 26, 2021

Darren Shaw of Whitespark.ca joins the EDGE again (been a while) to discuss Local SEO, Google Business Profile as well as his annual Local Search Ranking Factors survey from 40 of the top Local SEO professionals in the business. Get up to date on what affects local search engine optimization and where Entity SEO works into the Local SEO concepts, today on the EDGE.

[00:05:02] What Does Whitespark Do for Companies?
[00:07:05] QR codes are back!
[00:08:52] Stats on Local Search
[00:10:43] In some industries, Google drives upwards of 90% of all of their business.
[00:13:12] Google as your new homepage, care of Mike Blumenthal
[00:15:17] In the past 6 years, Google has been rolling out a ton of incredible features
[00:17:51] What are the first steps you help a business owner understand in Local SEO?
[00:18:52] What is the top local search ranking factor?
[00:21:29] Three Pillars of Local Search
[00:23:04] What are citations?
[00:26:14] Consistency is a myth in Local SEO
[00:28:08] Local SEO = Entity SEO
[00:30:02] Get the keywords in the review!
[00:31:57] The Local Search Ranking Factor Survey
[00:39:02] Keywords in the Business Name? Seriously, Google?