465 | News from the EDGE | Week of 12.6.2021

December 6, 2021

Andrew “Optimisey” joins the EDGE team this week, covering just a fraction of the hot digital marketing news.  There’s so much happening, it was tough to pick but we settled on these headlines to get to you.  Covering news from Search Engine Roundtable and Brodie Clark, with a hot take on Google’s playground, we finished with a hearty Happy Birthday to an 18-year-old SER! 

Thanks, Barry, for these past 18 years of reporting!

• [00:02:01] Political ad changes at Google for 2022
• [00:08:20] Google is testing a lot of their own real estate on the SERP
• [00:14:40] The Volatility of the Dec 2021 Product Reviews update continues 
• [00:21:04] Happy 18th Birthday to Search Engine Roundtable
• [00:24:37] #SEOChat 1 PM EST – Products, Reviews, and your GBP: Hosted by: Riley Hope @reillyhope13
• [00:25:17] WEIRD SEO: John Mueller on SEO to quote Jurassic Park: Just because you can, should you?

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Today’s Headlines

• Political ad changes for 2022
• Google is taking up a lot of their own real estate on the SERP
• The Volatility of the Dec 2021 update continues 
• Happy 18th Birthday to Search Engine Roundtable

Connect with Jacob Mann

Twitter: @TheMann00 (https://twitter.com/themann00)

LinkedIn: https://www.linkedin.com/in/jacobmann/

Connect with Mordy Oberstein

Twitter: @MordyOberstein (https://twitter.com/MordyOberstein)

LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/ 

Connect with Erin Sparks, Host of EDGE of the Web and CEO of Site Strategics

Twitter: @ErinSparks (https://twitter.com/erinsparks)

LinkedIn: https://www.linkedin.com/in/erinsparks/

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