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EP 305: Bridging the Gap Between Content Creation & Marketing Strategy w/Erin Acheson
March 12, 2019
From a young age, we are taught to share. Sharing is important and sharing is caring. But, when it comes to our professional lives, teams within an organization are unwilling to share data with other departments that could be very valuable to that group. What would happen if we were sharing our data in between departments? How much better would our marketing be?
Erin Acheson, the President and COO of DemandSphere, shares with us how she helps companies break down these silos and barriers to help to bridge that gap between the content marketing team and the marketing strategy team. What types of data do these departments need to know and how can things be improved?
Plus, we discuss an exciting update from eCommerce websites, shoppable ads within Google Images, and what are people actually using their smart speakers for? All this and more EDGE of the Web.
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Show Reference Links
DemandSphere
Erin Acheson – Twitter
Bridging the Gap Between Content & Marketing
Show News
Google is Letting All Online Retailers Upload Product Data to Search Results
Google announced it is expanding Merchant Center capabilities to all online retailers allowing them to directly provide up-to-date product information.
By: Matt Southern
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More ‘shoppable ads’ coming to Google Images
Google introduced Shoppable Ads on Google Images at the Shoptalk conference on Tuesday. The sponsored images highlight products that, when moused over, reveal the brand, price and other details.
By: Greg Sterling
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More people are using smart speakers, but not for shopping
More people are placing smart speakers in their homes, but they aren’t exactly being creative about how they use them.
By: Emily Bary
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