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462 | News from the EDGE | Week of 11.15.2021

November 17, 2021

Covering a lot of (Site)Ground here on the show today with Erin Sparks and Mordy Oberstein. Learning about the carbon emission expense of IndexNow, SiteGround sites being deindexed from a 4-day DNS outage and how machine written content may not be so bad in the future. Bonus on this episode: see Erin lose it when Mordy calls our toll-free number for the podcast. That’s conversion optimization, baby!

[00:06:11] Will Google use Microsoft’s new IndexNow protocol?

[00:11:30] A four-day outage at SiteGround is over, but still recovering. But Google dropping indexing in that short of time?

[00:18:15] So Google has talked about how machine written content is currently against Google’s guidelines, but someday it might not be.

[00:23:14] Bonus: Mordy dials our toll-free number and we discover that it is taking faxes……only faxes. Listen to Erin lose it…

Show Reference Links

Today’s Headlines

Will Google use Microsoft’s new IndexNow protocol?
A four-day outage at SiteGround is over, but still recovering
These headlines are written by a human, but maybe we should let a machine give it a try? Google says machine-written content may be OK soon for ranking

Connect with Jacob Mann

Twitter: @TheMann00 (https://twitter.com/themann00)

LinkedIn: https://www.linkedin.com/in/jacobmann/

Connect with Mordy Oberstein

Twitter: @MordyOberstein (https://twitter.com/MordyOberstein)

LinkedIn: https://www.linkedin.com/in/mordy-oberstein-12551715/

Connect with Erin Sparks, Host of EDGE of the Web and CEO of Site Strategics

Twitter: @ErinSparks (https://twitter.com/erinsparks)

LinkedIn: https://www.linkedin.com/in/erinsparks/

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