Web Directions Product 2019

Session Details

Observer effects in product innovation

Viveka Weiley Head of New Things CHOICE

Innovation tends to have huge observer effects. By shipping you transform the market in both foreseeable and unforeseeable ways.

A story: My team @ChoiceNewThings created a service to transform the broken energy retail market here in Australia.

Then we were caught off guard when it worked. Our intervention caused a shift that forced us to pivot.

Can we predict the shifts we cause? Can we at least prepare for their likelihood? Here are some ideas.

Viveka Weiley

Viveka Weiley is a designer, technologist and strategist with over 20 years’ experience inventing groundbreaking products and services. He has been responsible for leading change in organisations ranging from scrappy startups to storied institutions.

Viveka is Head of New Things for consumer advocate CHOICE and a visiting scientist at CSIRO’s Data61. He also serves on advisory boards & juries - currently for the UTS School of Software, SIGGRAPH Asia 2019 Emerging Technologies and the Consumer Data Right standards body.

Don't miss your chance to see Viveka Weiley and many other inspiring speakers at Product 19.

Tickets start at $1195, for two in-depth days with the world's leading product professionals.

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